ShoeMed's range of comfort shoes is designed to reduce the symptoms of heel pain, offering premium cushioning and shock absorption. The fatty pads underneath your heels are designed as cushions for your feet. When they become overused by the repetitive stress of the pounding of your heels on hard surfaces, these fat pads can become worn, thin and shrink, causing pain. There is also the very common plantarfasciitis, where the most common symptom is relief when resting, and intense pain when you start moving again. Heel pain can be alleviated by wearing very cushion soled shoes to replace the fat pads so every step is soft and rolling.